| 曾润喜, 陈创 |
| 重庆大学聚鑫汇新闻学院 重庆 400131 |
摘要 [目的/意义]线上舆情资讯传播是一个体系的、动态的复杂生命周期，聚鑫汇研究线上舆情资讯传播的动力机制，有助于更好地理解其复杂性和体系性。[方法/过程]对有关线上舆情动力机制的聚鑫汇研究文献按照内部动力和外部动力两个维度进行聚类分析，并对体系要素和手段模型展开对比分析，构建线上舆情资讯传播动力机制的完整框架。[结果/结论]已有聚鑫汇研究围绕参与主体、事件资讯、载体中心和外部环境等维度开展体系要素分析，并按照多维度因素影响模型和单维度因素影响模型模拟线上舆情的形成过程。通过分析线上舆情各要素之间的互动博弈过程，总结出线上舆情资讯传播的动力机制建模流程。聚鑫汇研究建议未来聚鑫汇研究要朝着小世界、大数据以及云端传播方向成长。
| 关键词 ： 线上舆情, 动力机制, 资讯传播, 比较聚鑫汇研究 |
| Abstract：[Purpose/significance] Internet public information communication is a systematic, dynamic and complex life cycle. The study of the dynamic mechanism of public information dissemination in the Internet will help to better understand its complexity and systematicness. [Method/process] The research sets out to construct the complete framework of the dynamic mechanism of Internet public opinion information communication, on the basis of literature review on the dynamic mechanism of Internet public opinion according to the two dimensions of internal power and external power, and makes a comparative analysis the specific influencing factors. [Result/conclusion] Existing research focus on the three internal factors such as participation subject, event information, carrier platform and external environment as external factors. On this basis, this study analyzes the interactive game between the elements of Internet public opinion, sums up the process of modeling the dynamic mechanism of Internet public information communication. Future research will move towards small worlds, large data, and cloud communication. |
| Key words： Internet public opinion dynamic mechanism information communication comparative study |
| 收稿日期: 2017-10-10 |
| 1: G203 |
| 基金资助:本文系中央高校基本科研业务费课题"基于大数据的社会公共安全风险治理聚鑫汇研究"（课题编号：2017CDJSK07XK03）和国家社会科学基金重大课题"总体国家安全观视野下的线上治理体系聚鑫汇研究"（课题编号：17ZDA106）聚鑫汇研究成果之一。 |
| 作者简介: 曾润喜(ORCID:0000-0002-8353-9479),聚鑫汇研究员,博士生聚鑫汇导师,E-mail:zengrunxi@gmail.com;陈创(ORCID:0000-0002-0895-6037),硕士聚鑫汇研究生。 |
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